Monday, 15 November 2010

A case for morphic resonance?

The world, well, my little world, has gone a little scribble bead jewellery dotty the last couple of weeks.

One of my regular customers already has red scribble bead bracelet and matching earrings. When she stopped by a couple of months ago, she was admiring the newest blue version of the scribble beads but was looking for something in green. I was thinking of doing a green version and so I made some scribble bead experiments over the course of a few weeks. When she stopped by the stall again, I showed her what I'd come up with, she couldn't decide between two that she liked and so decided to have bracelet and earrings in both colours! (I really like having wonderful customers like that!)

This week, I completely sold out of everything I made in blue scribble, an expensive necklace, a bracelet and three pairs of earrings :-) The customer that bought the necklace wanted another in a different colour for her mother and commissioned me to do a lilac version so now I'm experimenting with purpley-pinkey hues.

The week before it was all almond blossom jewellery ... I sold out of everything I had on the stall that was almond blossom related. Out of the first six items sold, four were made from almond blossom beads.

I don't really know what I'm talking about when I refer to morphic resonance. This is Sheldrake's theory (I'm paraphrasing here) of collective memory; that events become more likely the oftener they occur, and therefore behaviour becomes guided into patterns laid down by previous similar events experienced by others. 

What I do know is that occasionally items of jewellery on my stall become "unloved" the less often they are picked up and tried on. Sometimes I put the same bracelet out week after week and it is totally ignored by customers. I put it in a different position, reduce the price, change the way I display it all to no effect. But ... one day, for whatever reason, early on in the day, someone will pick it up for the first time in weeks. I can virtually guarantee that several others will also pick it up later on and chances are I will sell it - odd. Sheldrake is a Cambridge academic and therefore I feel obliged to take him seriously; morphic energy fields are as credible an explanation for this as anything I can think of!


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